The Business Environment of India

Executive Summary The purpose of this report is to prepare a country report of India in order to assess the business environment of this country and to provide the CEO with important information for making a decision about business. In order to do so, this paper considers political, social, and economical environment of India, Gross Domestic Product, FDI, geographical position, natural resources, work force values, and consumer attitudes.Advertising We will write a custom report sample on The Business Environment of India specifically for you for only $16.05 $11/page Learn More Introduction NCAER (2010) argued that the global financial downturn caused by the Western countries in 2008 and prolonged all over 2009 has seriously injured the world economy but China and India have gained tremendous economic growth under the recessionary economy. India has achieved such challenging success for its policy, business innovation, and skilled human resource. Prabhud esai (2010) analysed the economic survey of India 2009 and pointed out that the country is going to record 7% GDP growth in 2009-10 whirl it largely connected with the US Economy and the quick recovery of financial crisis. Indian policy has vastly aimed to accelerate the economy with balanced Human recourse development, Information Technology, Agricultural and infrastructural development while the county is the pioneer of global outsourcing market. Meanwhile the government and private sector of the country to grasp greater equity in the banking sector while it has also aligning of attracting FDI1 inflow, export oriented Industrial growth and regulatory reforms in higher education. Country Profile Geographic Demographic Overview According to the report of World Wealth Report and World Economic Report, India is now the ideal place for multinational companies to do business because it situated in Southern Asia (between Myanmar and Pakistan), which has link with the Indian ocean, the A rabian Sea, and the Bay of Bengal by Bangladesh (Hamsapriya, 2010, p.10). IndexMundi (2010) provided the data of the total population of India and it was about 1,156,897,766 in 2010 while it was 1,166,079,217 in 2009. Initially, the population growth rate was high but not this rate is reducing dramatically, for instance, in 2004, 2005 it was 2.91 % and 0% gradually and now the growth rate is -0.79%.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1: – Total population of India from 2003 to 2009 Source: – IndexMundi (2010) Age (Year) Percentage 0 to 14 30.5% 15 to 64 64.3% 65 and older 5.2% Life expectancy Age (Years) women 67.17 Men 65.13 Total (Average) 66.09 Table 1: – Life expectancy, Age groups Source: Self generated IndexMundi (2010) Economy of India India has a highly developed economical environment, as it is the eleventh positio n in world economy and its economy grew at its fastest rate due to rapid growth of software sector, infrastructure development, industrial revolution, and proper use of its resources. According to the report of Library of Congress (2006) from 1947 to the late 1970s, central government centralized the economy of India, but this position changed from 1880s, for instance, privatization of government industries and reduced tariffs help the country to experience 7% annual growth rate.Advertising We will write a custom report sample on The Business Environment of India specifically for you for only $16.05 $11/page Learn More Library of Congress (2006) also addressed that FDI has enlarged to an annual range of $3.0 billion to $5.0 billion, but the annual progress was not reach at expecting level due to local corruption and external bureaucratic problem with China. However, the currency of India is â€Å"Indian Rupee† (INR), where 1 dollar is equals to 4 0.55 Indian Rupee, all currencies are in notes and coins, which issued and controlled by the Reserve Bank of India. Despite huge development of this country, the Indian currency has depreciated gradually against the dollar since the 1971; for example, in 1993, the average exchange rate was only Rs31.290 for $1 while this rate was Rs46.590 in 2003. Indian Exports According to the view of Dewett (2005), exporting indicates the promotion and direct sells of locally manufactured products in the foreign market and it is a well-developed and conventional form of strategy to acquiring foreign markets. Therefore, export is the core basis of revenue for the India’s financial system since it generates large amount of money from this sectors, such as, India’s exports totalled $165 billion in 2009 and about $200.9 billion in 2008 (IndexMundi, 2010). Figure 2: – Total Exports from India 2003 to 2009Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Source: – IndexMundi (2010) According to the Library of Congress (2004), major exports items are textile products, finished gems and jewellery, electronics items, iron, steel, chemicals, vehicles, petroleum products, oil, fruits and vegetables, beverages and tobacco, precious stones, machinery, leather, leather goods and so on. Imports to India India has to import very few items such as raw materials for manufacturing and its main imported commodities are– crude oil, precious stones, fertilizer, Specific chemicals Machinery equipment and transport equipment; mineral fuels, lubricants and related materials; Foods as well as Beverages Other luxury products (Library of Congress, 2004); Fiscal Year Total Imports ($billion) Rank 2003 53.80 24 2004 74.15 23 2005 89.33 24 2006 113.10 22 2007 187.90 17 2008 230.00 16 2009 305.50 15 2010 253.90 14 Table 2: – Total imports to India (Year by Year) Source: – Self generated from IndexMundi (201 0) India and its GDP IndexMundi (2010) stated that the economic situation of the country is much more favourable for business than any other countries of the globe because India’s GDP for 2007, 2008, 2009 were $3.113 trillion, $3.344 trillion, and $3.561 trillion gradually. As GDP demonstrates the main economic strength of the country, it is essential to compare the recent data with previous years and after comparing the data, it can say that the GDPO in India has fall but it is still stable position and the following figure shows it more perfectly – Figure 3: India and its GDP for last 10 years Source: IndexMundi (2010) Foreign Direct Investment in India IndexMundi (2009) mentioned that the foreign direct investment in India measured as $161.3 billion at the end of 2009, which was $123.4 billion in 2007. Figure 4: – FDI at India Source: – IndexMundi (2010) On the other hand, India Company’s investment in abroad where they have significant perce ntage of equity is treated Direct Investment Abroad (DIA) of India. Figure 5: – FDI at India at abroad Source: – IndexMundi (2010) Political System Kohli (2001) pointed out that after a two centuries British colonial rule India became independent in 1947 and established a multi party federal democratic system based on secularism and social justice. India the world’s biggest democratic country has evidenced successful balance of power between the central and state government with rich diversity of nations. The major political parties are Congress- that carried out independence, BJP and Left Alliances though there are dozens of regional parties in every state with strong institutional infrastructure. With high religion diversity such as Hindu, Muslim, Buddha, and Christen, Indian political system has ensured human right, freedom of speech, liberty of media, and nourishing scholars to face the challenger of globalisation. Legal and Regulatory Environment India is a budding market and so it endorses Foreign Direct Investments in the nation; therefore, the legal system for firms in India is very flexible and the government tries to afford the highest possible business-friendly environment to new-entrants too. However, it is arguable that commercial legislations regarding labour and environmental concerns are indeed very strong. As per NASSCOM Newsline (2006), India lacks specific laws on privacy and data protection and due to the emergence of IT businesses in the economy, the government is trying to fortify the existing legislations regarding data protection issues including the Indian IT Act, the Indian Contract Act, the Indian Penal Code, and the Indian Copyright Act. Socio-Cultural Environment Many people argues that the impact of socio cultural factors are embracing every perspectives of Indian economy, starting from entrepreneurial behaviour, workforce management, consumer attitudes, to overall corporate environment. The consumer attitude s and their buying behaviour, for example, are widely influenced by their religious backgrounds; according recent studies, the Indian consumers show marked increases in demand for many consumer-goods during periods of religious festivals (like Durga-Puja, Diwali, Eid, Christmas, etc). The following table shows the percentage of the population in to context to religious backgrounds: Religion Percentage Hindu 80.5% Muslim 13.4% Christian 2.3% Sikh 1.9% Buddhist 0.8% Jain 0.4% Zoroastrian 0.01% Other 1.3% Table 4: Religious Background of the Population Source: Self-generated from neoncarrot (2009) Numerous generations and cultures in the workplace have caused alterations in motivations and values affecting personal-preferences; India is a place where managing workforce diversity effectively is the most challenging work to do; on the other hand, according to NASSCOM Newsline (2007), there have been significant improvements and changes in values in India in allowing and appreciating women in workplace. Availability of Resources Natural resources: India’s total cultivable area is 1,269,219 km ², and it has a total water surface area of 314,40 km ² are the main natural resource for the country; in addition, Coal, Iron, steel, oil and natural gas also key natural resources; however, the following figure shows that earning from oil exports – Figure 7: – Oil exports Source: – IndexMundi (2010) Human resources: The human resource of India is one of the key factors of why the country is showing marked trends in economic development. The country has over years emphasized in edifying and training the HR that has resulted in the creation of highly skilled workforces specialising in different sectors of the economy. Concern of Ethics and Social Responsibility The multinational companies operating in India are very much concerned about the imposition of corporate social responsibilities within their organisations in order to ensure that the Indian communities, environment, labours, and other stakeholders does not have any adverse affects by their regular operations. Many large Indian businesses strictly follows their own corporate regulations regarding ethical concern, but, however, as India is still a developing country, the issue of social responsibility is still quite new to the local businesses and many other new-entrants in the market does not comply to the ethical issues at all. Visser (2007) argued that the issue of corporate responsibility is still quite immature in developing countries like India and the large companies operating there more often relates CSR with doing charities and spending on education, health, and games; making an economic contribution is often seen as an effective way for a company to built social reputation. Conclusion As an emerging economy that always promotes, appreciates, and affords the best possible business environment in order to develop the economic conditions, India is indeed an ideal marketplace where any kind of business can have a good prospect. Additionally, the rural areas of the country with its conventional observations have developed over time and it is now growing at two-times quicker rate than urban cities, contributing to 60% of the overall national demand that makes these markets as an attractive place for businesses too. These enhancements of the Indian economy would continue to rise in near future turning it into one of the most promising nations throughout the world. Recommendation India rapidly developed their human resources, as a result it would be a perfect place for business; Excluding corruption and some legal barriers, Indian government is cooperative to help foreign investors; India is the ideal place for trade because of geographic location, business environment and less burden imposed by the government and all legal established products can easily enter in the market of India; The labour cost is comparatively lo wer than other countries, so India is a potential place for business; The rural areas of India are currently contributing more than the urban areas in the economy and the labours in those regions are specially trained for the manufacturing industry. Most importantly, the wage costs in those areas are far lower than the central cities, so setting up the business over there will undoubtedly be more profitable than any other places. Reference List Dewett, K. K. (2005) Modern Economic Theory. 22nd ed. New Delhi: S. Chand Company Ltd. Hamsapriya. (2010) Culture And Business Environment In India. [pdf] Web. IndexMundi (2010) Exports, Import GDP of India. [Online] Available from:  https://www.indexmundi.com/india/exports.html . IndexMundi (2010) India Age structure. [Online] Available from:  https://www.indexmundi.com/india/age_structure.html . IndexMundi (2010) Population of India. [Online] Available from:  https://www.indexmundi.com/india/population.html . Kohli, A. (2001) Succes s of India’s Democracy. 1st ed. UK: Cambridge University Press. Library of Congress (2004) Country Profile: India. [pdf] Available from: https://www.loc.gov/item/96019266/ . NASSCOM Newsline (2006) Regulatory Environment in India. [Online] Available from:  https://www.nasscom.in/ . NASSCOM Newsline (2007) Workforce. [Online] Available from:  https://www.nasscom.in/ . NCAER (2010) Annual Report 2009-10, The National Council of Applied Economic Research (NCAER). [pdf] Available from:  http://www.ncaer.org/index.php . Neoncarrot (2009) All India Quick Ref stats. [Online] Web. Prabhudesai, A. (2010) India Economic Survey 2009 – Analysis and Full Report. [pdf] Available from:  https://trak.in/tags/business/2009/07/03/india-economy-survey-2009-analysis-full-report/ . Visser, W. (2007) Corporate Social Responsibility in Developing Countries. [Online] Available from:  http://www.waynevisser.com/chapters/csr-in-developing-countries . Footnotes 1 Foreign Direct Investm ent This report on The Business Environment of India was written and submitted by user Jordan Jefferson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Key Benefits And Challenges Of An Integrated Approach To Working With Children With Additional Needs And Their Families In An Early Years Setting. The WritePass Journal

Key Benefits And Challenges Of An Integrated Approach To Working With Children With Additional Needs And Their Families In An Early Years Setting. Introduction Key Benefits And Challenges Of An Integrated Approach To Working With Children With Additional Needs And Their Families In An Early Years Setting. IntroductionDefining the term ‘Additional needs’Legislative framework.Education and Library BoardsIntegrated approachBenefitsConclusionReferencesRelated Introduction Many families who have children with additional needs often fear sending their children to mainstream schools (Wang 2009). Such parents often fear that their children will not be treated equally in mainstream school, and also worry about how well their specific needs can be met (NCSE 2011). As such they often place them in special settings with low student-pupil ratios and with specialized teaching. However, the effectiveness of special settings has recently been questioned. Placing children with special needs in special settings has been a subject of considerable debate over the past few years (Wall 2011). While the general public view is that special needs students can benefit from individual and small group instruction, there is no compelling evidence to support this claim. In fact, the opposite seems true. According to a study conducted by Casey et al (1998), it was found that special schools with curricula designed specifically for special needs students did not necessarily result in better improvements in children’s cognitive ability or developmental outcomes. A similar study by Bunch Valeo (1997) came to similar conclusions It was claimed that special placement of children with additional needs has not demonstrated substantive advantages over mainstream classes, despite specialized teaching and lower teacher to pupil ratio. More recent researches by Brown et al (2005) and Allen Cowdery (2005) have made similar conclusions. In this regard, this paper examines the key benefits and challenges of an integrated approach to working with children with additional needs and their families in an early years setting. Defining the term ‘Additional needs’ Before exploring further, it is worthwhile to first define the term additional needs. This term is used in reference to certain conditions or circumstances that might lead to children requiring special support (Owens 2009). Children with additional needs are mainly those that have health conditions and needs related to learning and physical development (Roffey 2001). That is, children with additional needs include: those who are physically handicapped, those with developmental delay or intellectual disability, communication disorders and those diagnosed with conditions such as Down syndrome, Autism or Attention Deficit Hyperactivity Disorder (Owens 2009). ‘Inclusion’ Having defined the term ‘additional needs’, it is important to understand the context in which the term ‘inclusion’ is used. As Connor (2006) points out, the concept of inclusion is used to describe placement of children with additional needs in regular settings rather than special facilities. It should be noted that inclusion goes beyond just teaching the child in inclusive classroom settings and includes the quality of the childs experience of school life and association with other peers. Legislative framework. Key legislations governing provision of services to special needs children include the ‘Education (NI) Order 1996’ and the ‘Special Education Needs and Disability (NI) Order 2005’ (DoE 2009). The former outlines the rights and duties of the following in relation to special needs students: schools, parents, Health and Social Services Boards, Education and Library Boards Department of Education It also sets out a Code of Practice and establishes an arrangement for issuing a statement and assessment of these children’s education needs (Porter 2003). The ‘Special Education Needs and Disability (NI) Order 2005’ resulted from amendments made to the first one to include the right of special needs children to mainstream education and introduction of new disability discrimination responsibilities (DoE 2009). Integrated approach In the UK, these children with special needs are integrated into the mainstream schools provided that there is adequate equipment, enough staff and the right resources to ensure that they achieve their full potential ( Heinemann Vickerman 2009). However, it is not mandatory for mainstream schools to enroll children with special needs. Rather, it depends on the ability of the school itself to meet their needs. If the mainstream school setting cannot provide for their needs, the child is placed under the local authority which then seeks to provide solutions (Silberfeld 2009). There is a growing recognition of the benefits of including special needs students in mainstream schools as opposed to remedial settings. Now more than ever, there is an increased emphasis on collaborative model and joint working to ensure that children with special needs are included in mainstream education (Duke Smith 2007). Perhaps this has been driven by the recognition of its benefits and increasing trend in children in need of special attention. The number of children with educational needs in the UK has been on the rise over the past few years. For example, their proportion as a percentage of the total school population increased from 14.6% in 2003 to 17.7% in 2007 (DoE 2009). Benefits There are several benefits for such an integrated approach to working with children with special needs. First, such inclusive programs will help other children to understand them, accept them, appreciate and value their similarities and differences (Sammons et al. 2003). This will enable them to see each person as an individual as opposed to seeing them in terms of their needs. Another benefit to such an integrated approach is the reduction in stigma. There is compelling evidence that shows that placing children with special needs in mainstream schools in the early stages can significantly reduce stigma (Griffin 2008). Inclusion programmes have the potential to facilitate a relationship that can be mutually beneficial for both groups of students. It allows children from both groups to develop awareness and to value their differences, thereby reducing stigmatization and labeling. An integrated approach to learning enhances social integration and reduces stigmatization and prejudice against children with special needs (Griffin 2008). Inclusion also reflects the acceptance of special needs children in the society. The integrated approach makes children with special needs to feel accepted to the society and by their peers and gives them a sense of belonging (Robinson Jones-Diaz 2005). Such inclusive programmes can as well be of benefit to the parents. All that parents want is for their children to live typical lives like other students including being accepted by their friends and peers (Owens 2009). Families’ visions of having their children experience typical life like other regular students can come true (Weston 2010)Furthermore, maintaining an inclusive setting can be more economical than running a special setting (Weston 2010). Additionally, the economic outputs can be greater when special needs students are educated in mainstream schools because of the self-sufficiency skills stressed in such settings (Mitchell 2009). Other benefits to such an integrated approach include: improved academic performance , opportunity to participate in typical experiences of childhood, and gaining confidence to pursue inclusion in other settings such as recreational groups (Jones 2004). Research seems to suggest that special need children perform better when placed together with other peers in the natural setting (Brown et al., 2005). As Allen Cowdery (2005) points out, special need children who receive services such as occupational therapy, language therapy and special education perform even better when provided with these services in the natural settings with their typically developing peers. Challenges While the arguments in favour of integration are valid, it should also be remembered that integration in itself is a two-way process. In most cases, the benefits of integration have been argued from the side of special needs student. What about the other group of students. Arent they going to be affected by the way services are devoted to special needs students? Such an integrated approach raises several key challenges. One particular challenge relates to the issue of fairness. Given their inclusion in mainstream classrooms, how can fairness be determined? What is fair for a typical average student? And what is fair for a special needs student (Swartz 2005)? It is questionable whether the educational needs of these students can be met in mainstream classes especially given that they requires some sort of specialized services and special attention as well. There is a danger that the attention given to the special needs students will affect the quality of services that the regular students receive (Hoccut 1996). Given the developmental delays that most special needs students experience, the other regular students may rate themselves with these students in terms of academic performance which eventually might lead to the decline in their creativity and critical thinking capabilities (Wang 2009). Can this be termed as fair to either group? This r emains a major challenge to such inclusion programmes. Another challenge relates to the aggressive nature of some of these children. Coping with emotionally and behaviourally disturbed children can be particularly challenging for both the students and teachers (Cohen et al 2004). This can be seen with the recent push by some schools for responsible inclusion. Some of these children mental health needs are beyond what the mainstream education can deliver and as such can be disruptive to other students. Schools have become de facto mental health providers for children with special needs yet they were not set up for such purposes (Heinneman Vickerman 2009). Despite these challenges, the focus should be on promoting integration of special needs students into the mainstream education. While there are many arguments in favour of and against integrations, the benefits for such integration are significant. Those in favour of special facilities argue that these facilities are best for children with special needs in that it helps them maintain self-esteem and experience greater success (Cohen et al. 2004). They argue that segregation helps them with self-esteem and protects them from stigmatization. To some extent, they raise a valid argument especially given that the mainstream schools do not have enough human resources and adequate material for catering for the needs of such children (Hocutt 1996). However, such an approach will only further enhance stigmatization and negative labelling. Also, it might lead to social isolation from their peers and a lack of academic press, and higher order thinking among children with special needs. Moreover, placing such students in special facilities conjures up images which render them as failures and this may further reinforce their low-self esteem (Cohen et al 2004). Perhaps this might be the reason why some of these students become physically aggressive or verbally abusive. They end up viewing aggression as the only way to be recognized (Cohen et al 2004). There are several benefits to such an intergrated approach to learning including better social adjustment and stigma reduction. Children with special needs may also benefit from inclusion programs through participating in typical experiences of childhood, gaining an understanding about diversity of people in the community, and gaining the confidence to pursue inclusion in other settings such as recreational groups (Nutbrown Clough 2010). Other regular students may benefit from the opportunity to meet and share experiences with special needs students, and developing positive attitudes towards students with varied abilities (Weston 2003). There is a need to ensure that these students receive as broad and balanced an entitlement curriculum as possible, similar to that received by the regular students (Cohens et al. 2004). Regardless of their condition or of the developmental delays that children with special needs may experience, they should all be allowed to learn and participate in everyday routines just like other children (Weston 2003).It should be remembered that children of all ages have the same intrinsic value and are entitled to the same opportunities for participation in child care. Conclusion Research has shown that special needs students who are mixed with their peers in mainstream classrooms are more likely to achieve better outcomes academically and socially while those in segregated classes fall further behind. There are, however, challenges to such an integrated approach to working with special needs children. Challenges related to coping with emotionally and behaviourally disturbed children and the challenge of ensuring fairness have been highlighted in this paper. Despite these challenges, the paper calls for an integrated approach to working with children with special needs. Unless there is a compelling reason to put special needs children in special settings, they should be placed in the mainstream educational setting. To ensure the success of this integrated approach, it is important that all the professionals involved value and appreciate their individual roles and those of others in order to ensure that these children receive best education, care and support. Families must also show their commitment to the multi-disciplinary partnership approaches. References Allen, K. E., and Cowdery, G. E., 2004. The exceptional child: Inclusion in early childhood. Albany, NY: Delmar. Brown, J.G., Hemmeter, M.L. and Pretti-Frontczak, K., 2005. Blended practices for teaching young children in inclusive settings. Baltimore: Paul H. Brookes Cohen, L., Manion, L. and Morrison, K., 2004. A guide to teaching practice. Psychology press Connor, J. (2006) Redefining inclusion. Every Child. 12(3) Watson ACT: ECA Department of Education (DoE), 2009. The way forward for special educational needs and inclusion. Department of Education Dukes, C. and Smith, M., 2007. Working with parents of children with special educational needs. London: SAGE publications. Griffin, S., 2008. Inclusion, equality and diversity in working with children, Professional Development. Oxford Heinemann, A. and Vickerman, P., 2009. Key issues in special educational needs and inclusion. London: Sage Hocutt, A.M., 1996.’Effectiveness of special education: is placement the critical factor?’ The Future of Children Special Education For Students With Disabilities, Vol.6 (1) Jones, C.A., 2004. Supporting inclusion in the early years. Supporting early learning. McGraw-Hill Mitchell, D. (ed) 2009, Contextualizing inclusive education. London: Routledge National Council for Special Education (NCSE), 2011. Children with special educational needs, National Council for Special Education Nutbrown, C. and Clough, P., 2010. Inclusion in the early years. London: Sage Owens, A., 2009. Including children with additional needs in child care. National Childcare Accreditation Council Inc. Porter, L., 2003. Young childrens behaviour. Practical approaches for caregivers and teachers. 2nd edition. London: Paul Chapman Publishing Robinson, K.H. and Jones-Diaz, C., 2005. Diversity and difference in early childhood education. Issues for Theory and Practice. Maidenhead: Open University Press Roffey, S., 2001. Special needs in the early years London. David Fulton Sammons, P., Taggart, B., Smees, R., Sylva, K., Melhuish, E., Siraj-Blatchford and Elliot, K., 2003.The early years transition and special educational needs (EyTSEN) project. London: University of Oxford Silberfeld, C. et al., (eds), 2009, UEL early childhood studies reader. London: Sage publications Swartz, S.L., 2005. Working together: a collaborative model for the delivery of special services in general classrooms. Wall, K., 2011. Special needs and the early years. A practictioner guide. 3rd edition. London: Sage publications Wang, H.L., 2009. ‘Should all students with special educational needs (SEN) be included in mainstream education provision? a critical analysis’. International Education Studies, vol. 2(4) Weston, C (ed), 2010. UEL special needs and inclusive education reader. London. Sage publications Weston, C., 2003. ‘Educating all: inclusive classroom practice’. In: Alfrey, C., Understanding Childrens learning. London. David Fulton.

USS Nevada (BB-36) in World War II

USS Nevada (BB-36) in World War II USS Nevada (BB-36) was the lead ship of the Nevada-class of battleships which were built for the US Navy between 1912 and 1916. The Nevada-class was the first to incorporate a set of design characteristics that would be employed in a series of American battleship classes during the years around World War I (1914-1918). Entering service in 1916, Nevada briefly served overseas during the final months of World War I. The interwar period saw the battleship take part in various training exercises in both the Atlantic and Pacific. On December 7, 1941, Nevada was moored in Pearl Harbor when the  Japanese attacked. The only battleship to get underway during the attack, it sustained some damage before beaching on Hospital Point. Repaired and heavily modernized, Nevada took part in the campaign in the Aleutians before returning to the Atlantic. Serving in Europe, it provided naval gunfire support during the  invasions of Normandy and Southern France. Returning to the Pacific, Nevada participated in the final campaigns against Japan and was later used as a target ship during the atomic testing at Bikini Atoll. Design Authorized by Congress on March 4, 1911, the contract for constructing USS Nevada (BB-36) was issued to the Fore River Shipbuilding Company of Quincy, MA. Laid down on November 4 of the following year, the battleship’s design was revolutionary for the US Navy as it incorporated several key characteristics that would become standard on future ships of the type. Among these was the inclusion of oil-fired boilers instead of coal, the elimination of amidships turrets, and the use of an â€Å"all or nothing† armor scheme. These features became sufficiently common on future vessels that Nevada was considered the first of the Standard-type of US battleship. Of these changes, the shift to oil was made with the goal of increasing the ship’s range as the US Navy felt that would be critical in any potential naval conflict with Japan. In designing Nevada’s armor protection, naval architects pursued an â€Å"all or nothing† approach which meant that critical areas of the ship, such as magazines and engineering, were heavily protected while less vital spaces were left unarmored. This type of armor arrangement later became commonplace in both the US Navy and those abroad. While previous American battleships had featured turrets located fore, aft, and amidships, Nevada’s design placed the armament at the bow and stern and was first to include the use of triple turrets. Mounting a total of ten 14-inch guns, Nevada’s armament was placed in four turrets (two twin and two triple) with five guns at each end of the ship. In an experiment, the ship’s propulsion system included new Curtis turbines while its sister ship, USS Oklahoma (BB-37), was given older triple-expansion steam engines. USS Nevada (BB-36) Overview Nation: United StatesType: BattleshipShipyard: Fore River Shipbuilding CompanyLaid Down: November 4, 1912Launched: July 11, 1914Commissioned: March 11, 1916Fate: Sunk as target on July 31, 1948 Specifications (as built) Displacement: 27,500 tonsLength: 583 ft.Beam: 95 ft., 3 in.Draft: 28 ft., 6 in.Propulsion: Geared Curtis turbines turning 2 x propellersSpeed: 20.5 knotsRange: 9,206 miles at 10 knotsComplement: 864 men Armament Guns 10 Ãâ€" 14 in. gun (2 Ãâ€" 3, 2 Ãâ€" 2 superfiring)21 Ãâ€" 5 in. guns2 or 4 Ãâ€" 21 in. torpedo tubes Aircraft 3 x aircraft Construction Entering the water on July 11, 1914 with Eleanor Seibert, the niece of the Governor of Nevada, as sponsor, Nevada’s launch was attended by Secretary of the Navy Josephus Daniels and Assistant Secretary of the Navy Franklin D. Roosevelt. Though Fore River completed work on the ship in late 1915, the US Navy required an extensive series of sea trials before commissioning due to the revolutionary nature of many of the ship’s systems. These commenced on November 4 and saw the ship conduct numerous runs along the New England coast. Passing these tests, Nevada put into Boston where it received additional equipment before being commissioned on March 11, 1916, with Captain William S. Sims in command. World War I Joining the US Atlantic Fleet at Newport, RI, Nevada conducted training exercises along the East Coast and Caribbean during 1916. Based at Norfolk, VA, the battleship was initially retained in American waters following the United States’ entrance into World War I in April 1917. This was due to a shortage of fuel oil in Britain. As a result, the coal-fired battleships of Battleship Division Nine were dispatched to augment the British Grand Fleet instead. In August 1918, Nevada received orders to cross the Atlantic. Joining USS Utah (BB-31) and Oklahoma at Berehaven, Ireland, the three ships formed Rear Admiral Thomas S. Rodgers’ Battleship Division 6. Operating from Bantry Bay, they served as convoy escorts in the approaches to the British Isles. Remaining in this duty until the end of the war, Nevada never fired a shot in anger. That December, the battleship escorted the liner George Washington, with President Woodrow Wilson aboard, into Brest, France. Sailing for New York on December 14, Nevada and its compatriots arrived twelve days later and were greeted by victory parades and celebrations. Interwar Years Serving in the Atlantic during the next few years Nevada traveled to Brazil in September 1922 for the centennial of that nation’s independence. Later transferring to the Pacific, the battleship conducted a goodwill tour of New Zealand and Australia in late summer 1925. In addition to the US Navy’s desire to accomplish diplomatic goals, the cruise was intended to show the Japanese that the US Pacific Fleet was capable of conducting operations far from its bases. Arriving at Norfolk in August 1927, Nevada began a massive modernization program. While in the yard, engineers added torpedo bulges as well as increased Nevada’s horizontal armor. To compensate for the added weight, the ship’s old boilers were removed and fewer new, but more efficient, ones installed along with new turbines. The program also saw Nevada’s torpedo tubes removed, anti-aircraft defenses increased, and a rearrangement of its secondary armament. Topside, the bridge structure was altered, new tripod masts replaced the older lattice ones, and modern fire control equipment installed. Work on the ship was completed in January 1930 and it soon rejoined the US Pacific Fleet. Remaining with that unit for the next decade, it forward deployed to Pearl Harbor in 1940 as tensions with Japan increased. On the morning of December 7, 1941, Nevada was single-moored off Ford Island when the Japanese attacked. Pearl Harbor Granted a degree of maneuverability due to its location that its compatriots on Battleship Row lacked, Nevada was the only American battleship to get underway as Japanese struck. Working its way down the harbor, the ship’s anti-aircraft gunners fought valiantly but the ship quickly sustained a torpedo hit followed by five bomb strikes. The last of these occurred as it neared the channel to open water. Fearing that Nevada might sink and obstruct the channel, its crew beached the battleship on Hospital Point. With the end of the attack, the ship had suffered 50 killed and 109 wounded. In the weeks after, salvage crews commenced repairs on Nevada and on February 12, 1942, the battleship was refloated. After additional repairs were made at Pearl Harbor, the battleship moved to Puget Sound Navy Yard for additional work and modernization. Modernization Remaining in the yard until October 1942, Nevada’s appearance was dramatically altered and when it emerged it looked similar to the newer South Dakota-class. Gone were ship’s tripod masts and its anti-aircraft defenses had been dramatically upgraded to include new dual-purpose 5-inch guns, 40 mm guns, and 20 mm guns. After shakedown and training cruises, Nevada took part in Vice Admiral Thomas Kinkaid’s campaign in the Aleutians and supported the liberation of Attu. With the end the fighting, the battleship detached and steamed for further modernization at Norfolk. That fall, Nevada began escorting convoys to Britain during the Battle of the Atlantic. The inclusion of capital ships such as Nevada was intended to provide protection against German surface raiders such as Tirpitz. Europe Serving in this role into April 1944, Nevada then joined Allied naval forces in Britain to prepare for the invasion of Normandy. Sailing as Rear Admiral Morton Deyo’s flagship, the battleship’s guns pounded German targets on June 6 as Allied troops began landing. Remaining offshore for most of the month, Nevada’s guns provided fire support for forces ashore and the ship earned praise for the accuracy of its fire. After reducing the coastal defenses around Cherbourg, the battleship transferred to the Mediterranean where it provided fire support for the Operation Dragoon landings in August. Striking German targets in southern France, Nevada reprised its performance in Normandy. During the course of operations, it famously dueled the batteries defending Toulon. Steaming for New York in September, Nevada entered port and had its 14-inch guns relined. In addition, the guns in Turret 1 were replaced with tubes taken from the wreck of USS Arizona (BB-39.) Pacific Resuming operations in early 1945, Nevada transited the Panama Canal and joined Allied forces off Iwo Jima on February 16. Taking part in the invasion of the island, the ship’s guns contributed to the pre-invasion bombardment and later provided direct support ashore. On March 24, Nevada joined Task Force 54 for the invasion of Okinawa. Opening fire, it attacked Japanese targets ashore in the days before the Allied landings. On March 27, Nevada sustained damage when a kamikaze struck the main deck near Turret 3. Remaining on station, the battleship continued to operate off Okinawa until June 30 when it departed to join Admiral William â€Å"Bull† Halsey’s Third Fleet which was operating off Japan. Though near the Japanese mainland, Nevada did not strike targets ashore. Later Career With the end of World War II on September 2, Nevada returned to Pearl Harbor after brief occupation duty in Tokyo Bay. One of the oldest battleships in the US Navy’s inventory, it was not retained for use postwar. Instead, Nevada received orders to proceed Bikini Atoll in 1946 for use as a target ship during the Operation Crossroads atomic testing. Painted bright orange, the battleship survived both Able and Baker tests that July. Damaged and radioactive, Nevada was towed back to Pearl Harbor and decommissioned on August 29, 1946. Two years later, it was sunk off Hawaii on July 31, when USS Iowa (BB-61) and two other vessels used it gunnery practice.

New York State report Essay Example | Topics and Well Written Essays - 500 words

New York State report - Essay Example (Cuomo, 2012) Using the $10 billion dollar waiver awarded, the state plans on transforming the health care system of its people through the MRT plan. Some of the key issues outlined in the waiver include: expansion of high quality primary health care, grants to increase health homes for patients in need of extensive health care and facilities, strategies to increase Medicaid savings in the long-term and evaluation of ongoing and new MRT initiatives to ensure that public funds are not embezzled. The plans will ensure that health insurance becomes affordable through reduction of insurance premiums, pulling of resources together to reduce individual costs like coinsurance, copayments and deductibles and providing credits to ease the purchase of the insurance cover for low income earners. The benefits of these reforms are numerous. First, it reduces the high cost of Medicare due to the spread of costs among many people. Pooling of risks and costs among many people will result to lower premium rates and therefore, all costly health care would be affordable to all people. Secondly, a good health system will result in higher productivity since the labor force is healthy. Lastly, people under the insurance cover seek medical attention regularly; this reduces the chances of illnesses occurring and the general cost of the health care. Health insurance exchanges refer to marketplaces where individuals and small businesses can compare and buy health insurance. The exchanges will be accessible through physical offices, phone lines and websites. There are four categories of coverage offered by insurers: platinum, gold, silver and bronze with platinum being the most costly while bronze being the cheapest. The following grants were awarded to the state of New York to develop the Exchange program: Exchange Planning Grant, Early Innovator Grant and Exchange Establishment Grant. (Slavik & Webb, n.d.) The law requires

Trademark Assignment Example | Topics and Well Written Essays - 250 words

Trademark - Assignment Example Identifying trademark-offending companies is not an easier task. This is because it can only be done by technologically advanced modes of comparing the quality of the products of the same company’s logos by the consumers. Dinwoodie and Janis (2008) note that trademark-offending companies have been on the rise, which has either increased or reduced the costs associated with various goods and services (Dinwoodie & Janis 2008). This calls for the identification of the complaints consumers raise about trademark-offending companies to reduce the increasingly burdensome business domains in the analgesics and financial market structures. An email, like written letters, merits copyrights protection. Copying and forwarding emails violates a sender’s copyrights with a prima facie case for copyright infringement. This issue can only be mitigated through a well-established cyber-crime control laws (Dinwoodie & Janis, 2008). In conclusion, consumers are more likely to face challenges in establishing the origin, sponsorship or the approval of the gripe site created by the trademark-offending companies due to lack of a better understanding of the original companies’ logos. Customers usually confuse counterfeit logos with the original companies’ symbols. Therefore, they should also not be blamed for tarnishing the company’s name. Additionally, they cannot be held responsible by the Federal Trademark Dilution act as they do these actions only as patriotic citizens and concerned

Affect of Women in Advertisement Essay Example for Free

Affect of Women in Advertisement Essay Abstract Due to advertisement clutter in the 21st century customers are exposed to a variety of advertising appeals that aims to influence their attitudes towards a wide range of products and services. Many companies worldwide are using women as an object to attract and influence consumers’ attitudes towa rds the products they sell. Women appear in huge number of advertisement as a sexual object or as attractive decorative model standing nearby a product, even when the sexual image has little relevance to the advertised product. This article looks at Jordan ian male consumers’ attitude towards using women in advertisement. Results reveals four factors tend to influence consumer attitude towards using women in advertisement. Culture, control, and emotion were found to have a significant influence on consumer attitude towards using women in advertisement, while there was no significant influence for women appearance on consumer attitude towards using women in advertisement. In general Jordanian male consumers’ were opposed to exposing, exploiting and objectifying the woman and her body in advertisement. Introduction Research on advertisement featuring sex role focused on how content and imagery affect cognitive responses and attitude toward the advertisement, which in turn affect attitude toward the brand and purchase intention (Jaffe, 1994; Leigh and Whitney, 1987). Attitude toward advertising can be defined in general as learned tendencies to respond in a consistently favorable or unfavorable manner to advertising in general (Lutz, 1985; Mackenzie and Lutz, 1989). The link between attitudes, intentions and behavior has been explained primarily by Ajzen (1985, 1988), Ajzen and Fishbein (1980). This theory is based on the assumption that human beings usually behave in a sensible manners where they will take into account information available to them and consider the consequences of their actions. Thus people are expected to act in accordance with their intentions. The personal factor is the attitude toward the behavior, which is the individual‟s positive or negat ive evaluation of performing the behavior of interest. Whereas the social determinant of intention is the person‟s perception of social pressure to perform the behavior under consideration. People generally intend to perform a behavior when they evaluate it positively and belief that important others think they should perform it. Advertisements perceived as contentious will not be effective in capturing the attention of people or changing their attitudes towards the advertised products (Michell and Al-Mossawi, 1995). Based on that, it‟s very essential to choose the appropriate advertisement strategies employed in advertising which range from informational to emotional. Among those designed to stir emotions or rouse particular feelings, we can find fear, humor, warmth, novelty, contrast, animation, music, and sexual arousal. According to Reichert et. al. (2001) sex appeal advertising invokes any message, which, whether as brand information in advertising contexts or as persuasive appeals in marketing contexts, is associated with sexual information. It has long been an accepted belief that this form of advertising is very effective at attention-grabbing, considered by some commentators as a powerful step in reaching one‟s target market, especially in the current clutter of 21st century marketing and communications (Reichert Lambiase, 2003). Sexual economics theory (SET) is a stimulating theory about sexuality that combines the idea of gender differences in sexual attitudes with social exchange theory, which S precher, (1989) conceptualize as two or more parties that each give up something with the aim of getting back something of greater value. Much research suggests that sex as an end in itself is less valued by women than men (Baummeister et al., 2001). Ther efore, sexual economics theory posits that women possess substantially greater negotiating power than do men in the context of a sexual exchange. Based on this theory, the current study will focus on men and the way women are used to persuade them in adver tisement to influence their attitudes. Using women in advertisement as a sexual appeal has transferred women to a marketing instrument by many firms. Women are used as a material mostly in advertisements (Bayraktar, 2011). In many advertisements, the ideal woman is an object that exists to satisfy men‟s sexual desires. Many researchers have shown that women in advertisements are portrayed as sex objects (Baker, 2005). Advertisers feature provocative images of sexually attractive women in ads (Reichert, 2 002). Sexual appeals in advertisements consist of a variety of elements models. Courtney and Whipple (1983) describes sexuality in advertisements as sexuality in the form of nudity, sexual imagery, innuendo, and double entendre used as an ad object for dif ferent kinds of products. Reichert (2002) reveals that common forms of sexuality in ads includes nudity (dress), physical attractiveness, seductive behavior and interaction, innuendo, and other factors such as setting, context and camera effects. While Lambiase and Reichert (2003) propose that there are five types of sexual content in ads: Nudity, sexual behavior, physical attractiveness, sexual referents, and sexual embeds. Ramirez and Reichert (2000) propose that viewers consider physical characteristics the most sexual in ads and the sub-categories of these characteristics are clothing, attractiveness and body. Table 1 shows the categories of women appearance in advertisements and their meanings in USA. It‟s noteworthy to say that women misrepresentation in advertisement is a world wide phenomenon. In India, for example, Bag and Roy (2010) bring up various reasons behind unaccept ed representation of women in advertisement, such as poverty where still a number of women, particularly young girls with intolerable economic misery compelled to represent themselves in different forms of uncultured version for survival. To the contrary some rich womens do it as a hobby, just to get mental or psychological satisfaction through modeling, front page sensational attraction in different popular magazines. Globalization is another factor responsible for misrepresentation of women in advertisement. Being attracted to western culture, teenager girls have been adopting western style in their garments and manners and hence, they have been losing their own culture and tradition, social values and moral character. Consumerism, which tries hard to inc rease the consumption of people, is another cause of such unaccepted representation. Much consumption means much economic profit which a group of people highly want. Profit maximization has escalated the introduction of women in a number of advertisements of different companies in television, magazine, T.V., Cinema, Newspaper, Cartoons, painting and even in the Internet to attract customers from different age groups. The different types of women representation in advertisement are presented below. Representation through Television- There is a lot of representation of women in advertisement through T.V. which affect common people and children adversely. It is obvious that visual indecent representation of them has been perverting psychologically all youth. Representation through Newspaper- Newspaper is another source of representation in indecent manner. Readers from almost all age group are intensely influenced while observing and reading those undesirable advertisements. Representation through Magazine- Similar examples will be cited in several advertisements in several reputed magazines where the honor of women have not only been despoiled simultaneously people are being psychologically endangered. But interestingly, by virtue of human instinct, neither presenter nor consumer is realizing its adverse impact. Other forms of Representation- There are other forms of uncultured representation which we can find rarely but have both internal and external effects on common people. Despite fewer in number, such representations are noticed in different sorts of paintings, hoarding hanging or fixed in cities and towns, and even displayed in Internet. Painting of undesirable quality is often displayed in cinema hall for greater publicity. Similarly, a lot of painters draw naked or half naked figures, which may have inner good meaning, but it is a matter of question how many people are finding that inner good meaning and how many are taking those adversely. Research Problem and Significance Very few studies tries to explain the influence of using women in advertisement based on cultural factors. Researchers have either concentrated on or compared dissimilar cultures, such as the U.S and Japan or they have focused on similarities or differences on similar cultur es, such as Great Britain and Australia (Al-Olayan and Karande, 2000). Many researches explain ads by using Hofstede‟s cultural dimensions or Hall‟s high and low typology and other country specific variables. Culture dominates communications, such as langu age, traditions, beliefs and music (Al-Olayan, Karande, 2000). Therefore, the main motivation behind this article is to identify the influence of using women in advertisement on male consumers‟ attitude in Jordan. This study is conducted in a Muslim country where Shariah (Islamic Law) prohibit the use of sexual appearance or body in a way to attract or convince consumers with company products, brands or services. This study is significant for the reason that there is no any study has been done in this field regarding this issue. Another reason for doing this study is to increase our understanding of the Arab societies, and in this case Jordan. Research Objectives The objectives of this research are: 1) To identify the factors that may affect male Jordanian consumers‟ attitude towards using women in advertisement 2) To examine consumers overall attitude towards using sexy women in advertisement Theoretical Background Culture and Advertisement Marketers need to observe the cultural traits, environments, norms, beliefs, and values of a particular country or region to obtain an understanding of whether their future behaviors will be perceived as ethical (Haque et al., 2010). For example, companies advertising their products or services in different countries should be aware of a country‟s existing norms concerning role portrayals and the way these organizations affect these norms (Gilly, 1988). Clow and Baack (2009) maintained that culture, religion and value system determine the levels of nudity, sexual references, and gender specific issues that are permitted in a country. Several differences have also been recognized across countries for men and women appear in different settings and for different products. Women are more likely to be portrayed in domestic environment as sex objects, while men are more likely to be portrayed being occupied. In Sweden, for example advertisers show men and women in greater variety of nonworking roles than in the U.S.A and Germany and women in Asian countries are less likely to be shown as sex objects (Das, 2000). Since in many Middle Eastern countries, sex and gender issues are taboo subjects, sexual appeals are not used in advertising and even sexually related products are difficult to advertise (Bryant, 1998). Muslim nations tend to reject any kind of nudity and any reference to sexuality and other gender -related issues. Any hint of sexuality or display of the female body is strictly forbidden. In Saudi Arabia and Malaysia, women must be shown in family settings. They cannot be depicted as being carefree or desirable to the opposite sex. Marlin (2008) conduct a study on how culture affects advertisement, he used an advertisement showing a sexy picture for Paris Hilton, the famous model wearing a bikini and asked respondents to writ e their reactions. About 27% had positive reactions, 45% had negative reactions and 28% were indifferent. For this advertisement some respondents were confused whether it is an advertisement for a burger or for a car. The results show that different cultures imply different reactions, some of the comments the respondents wrote were: †¢ Unrealistic, bizarre (German respondent) †¢ It is not about the product, they are selling a lifestyle (Iranian respondent) †¢ Nice, interesting (French respondent) †¢ Too much naked skin (1 Ethiopian and 1 Swedish respondent) †¢ I am discussed, angry and feel fat (Swedish respondent) †¢ Too naked, too unrealistic (Moroccan respondent) †¢ Sexistic (Swedish respondent) †¢ Inappropriate, bad taste (French respondent) †¢ It is totally unnecessary for the object of advertising (Swedish respondent) Muslim countries are not the only ones with restrictive advertising for sex appeals. Many Christian countries such as Ireland, Spain, South Africa, Mexico and the Philippines have similar standards. 184 While in Canada, France, and Sweden, sexism should be avoided in any advertising directed toward children (Boddewyn, 1991). Based on that, understanding how religious beliefs influence the attitude towards the advertising is of great importance to international advertisers and advertising agency managers in their efforts to improve advertising effectiveness without offending or alienating their target audience. It‟s important to comprehend that Islamic social philosophy is based on the belief that all spheres of life: spiritual, social, political, and economic form an indivisible unity that must be thoroughly imbued with Islamic values. Advertisement and Women in the Muslim world The aim of this section is to give an in-depth understanding on the nature and position of women and advertisement in the Muslim world to help and benefit marketers and the advertising producers in the Muslim world to gain a profound understanding of Muslim values. As a starting point, it‟s important to note that the Holy Quran does not prohibit advertising (Al-Makaty et al., 1996). Some advertisements use religious terminology to reassure consumers of the Islamic integrity of products and services. For example, in a television advertisement, a Saudi Investment ba nk in Egypt had used religious terms to show that it had no unlawful transactions and that all of its financial products Shariah compliant. The use of selected Quranic injunctions and words can enhance the mood of the advertising communication to make it more appealing to Muslim consumers. Luqmani et al. (1989) provide an example of a manufactured water pump that uses a verse from the Quran in advertising. Although it is obviously welcome to keep in mind that the Islamic regulations related to business and marketing, appropriate implementation of precise Islamic terms is crucial. Contrary to this, a business may face unexpected troubles in gaining markets in Muslim populous areas if some how its advertisements create feelings that are inconsistent with religious sensitivities. In such a context, the most potential and contemporary issues in Islamic markets should be carefully introduced, developed, and offered through appropriate advertising and communication messages which meet the commitment of ethics as gu ided in the Islamic Shariah. For example, the Islamic system encourages moderation in living, while prodigality and waste are denounced. Costly promotional efforts and massive commercial advertisements by businesses are considered unnecessary. Producers of advertisements must make sure that their advertising campaign does not overstep any social or legal norms. Little attention has been paid on the exposure of advertisement in the Arab societies. Except from investigations in Saudi Arabian ads, there is only one study that has examined the cross-cultural differences in advertising content in other countries in the Middle East and only one study of the portrayal of Egyptian women in television commercials. Luqmani et al., (1987) study focused only on the influence of Islam on advertising content and regulation in Saudi Arabia while Michell and Al-Mossawi, (1999) study focused on message contentiousness among Gulf Co-operative Council countries, and showed that religious Muslims scored lower in terms of recall and were unfavorable towards contentious advertisements relative to lenient Muslims. The findings suggest that there is a difference in perceived controversial elements in advertisements between a devout and a lenient Muslim. These findings also highlight the importance of matching creative execution and message content to a society‟s socio-cultural environment. Michell and Al-Mossawi claim an offensive advertisement will not be effective in capturing an audience‟s attention or changing his/her attitudes. Both of these studies revealed the importance of understanding the Islamic religion in relation to effective advertising. In particular, Luqmani et al., assert that unconventional advertisements must obtain prior approval from religious authorities. While in Malaysia, Unilever‟s used an ad for Pond‟s skin lightening moisturizer showing a Malay college student using the product for a fairer complexion to attract a boy‟s attention. The ad is deemed offensive to the Muslim ethnic culture (Haque et al., 2010). In addition to the above mentioned facts, the women‟s status is debated among traditional Islamists, reformist Islamists and feminists, secular or Islamic. The traditional Islamists are clear about the male-female differences and insist on the distinct sex roles. They view women as emotional, sentimental and weak humans whose duty is in the household. The traditional Islamists take every verse in the Qur‟an as a source of protection of women and see women as minors that need to be protected by superior men. In return the woman will nurture the family and try to please her father, brother or son, or whoever may be the head of the household. The woman has a responsibility to maintain the honor, reputation and status of the family. Traditionally, a man‟s hon or depends on the extent on the virginity of his sisters, wife and daughters, and widows divorcees‟ sexual continent. 185 The Islamic reformists believe that the inferiority is only in relation to the woman‟s physical strength and weaker autonomy, thus she is capable of participating in all spheres or public and social life. Modern and liberal reformists are trying to accommodate the Islamic rules with the realities of modern times. The feminist view is a secular movement whose aim is to achieve equality for women. The roots of this movement consider the woman as totally subordinated to the man and that the veil is a symbol of this. Advertising in Jordan Jordan‟s media sector has seen significant privatization and liberalization efforts in recent years. Based on official rack rates, research firm Ipsos estimated that the advertisement sector spent some $303m towards publicity in Jordan‟s media, 80% of which was spent on newspapers, followed by TV, radio and magazines. In recent years, Jordan has also seen a spectacular rise in the number of blogs, websites and news portals as sources of news information. The increasing diversification of Jordan‟s media boosted advertising revenues and private initiatives. Recording growth of 30%, 2007 turned out to be yet another outstanding year for Jordan‟s advertising industry. Following nearly a decade of double-digit growth, the Jordanian advertising had some catching up to do with the rest of the region in terms of average expenditure per capita. Since 2000 total ad spend increased from $77m to $303m in 2008, an increase of 260%. The Jordanian telecoms sector was the biggest ad spender in 2008, accounting for around 20% of the market, followed by banking and finance sector (12%), services industry (11%), real estate (8%) and the automotive sector (5%). Research Design In order to measure Jordanian male consumers‟ attitude towards using women in advertisement , male respondents between 18-55 years were selected. The survey instrument included a list of 22 statements from which respondents were asked to indicate their level of personal acceptance on a five-point scale, where 1 means â€Å"Strongly Disagree† and 5 means â€Å"Strongly Agree†. Statements from 1 -17 was designed to measure factors affecting consumers attitude towards using women in advertisement. Most of the statements were adapted from earlier studies, for example (Al Makaty et al. 1996; Nordà ©n 2006; and Baker, C.N. 2005). While statement 18-22 were designed to measure consumers overall attitude towards advertisements. The statements were adapted from earlier studies as well such as (Usman, 2010; and Ashill, 2005). Respondents belonging to different demographic groups in terms of education level, marital status and profession were considered in the study. The sampling frame for the study was male consumers living in west of Amman. For respondents‟ selection, simple random sampling procedure was adopted. Questionnaires were filled by the respondents. The total number of respondents was 450. The responses received were 353 (80.5 per cent). Cronbach alpha reliability analysis was conducted for the items included in the study. The internal consistency Cronbach alpha value for reliability of the questionnaire was found to be 0.74. All items were well above the 0.70, which was the commonly accepted threshold (Nunnally 1978). Respondent Profile Respondents from different parts of west Amman were asked to fill in the questionnaire. Table 2 depicts a summation of the study‟s respondents‟ demographic information. As per research objectives all the respondents are male consumers. Of the 353 respondents, 79.0 per cent were less than 25 years of age. A larger number of respondents were unmarried (74.4 per cent) the maximum respondents fell into this age group, since youth is the target market and they are the ones who pay maximum attention to the advertisements. Out of the remaining sample, only 2.3 per cent were above 55 years of age. The remaining 29.5 per cent belonged to the age group of 26–55 years of age. The larger number of r espondents was unmarried (74.4 per cent), and this could be attributed to the young age of the respondent. In addition most of them 78.5 percent were with undergraduate education. The maximum respondents in the category „profession‟ belonged to the student group with a major share of 68.2 per cent and the remaining 31.8 per cent included businessmen, executives and others. The overall composition of respondents included in the study was young, unmarried and students.

Dune :: essays research papers

Dune The book Dune has a science-fiction story line that associates two major themes frequently in the book. The title and the setting of the book are used to establish the bleakness and isolation of the planet Arrakis. The plot and resolution bring together the multiple factions including the emperor and the two major houses for control of the spice production. The title of the book Dune, plays a major part of the story. The planet of Arrakis where most of the novel takes place, is a desolate, isolated spot in the universe which isn't valuable for anything, but the spice. The people on the planet have it hard because of the gigantic sand dunes and the indigenous sand worms which live under the sand. The planet has no source of water on it except that of underground, which is very hard to come by. As you can see, "Water is precious there." (pg. 30) The plot of this science-fiction story deals almost entirely of the two major houses that at this time are sworn to destroy each other and the emperor. The two major houses want control of the spice on the planet of Arrakis which allows anyone who has it to fold space. Folding space means traveling anywhere in the universe without actually having to move. The House of Attreides gets destroyed by the House of Harkonnens in the fight over the spice. But on the planet of Arrakis, the local people of that world known as Fremen had had a prophecy that one day a savior would come and make peace where there was war on the planet of Arrakis. The duke's son of the House of Attreides escaped during the fight for the planet and crashed landed on the dunes where the Fremen lived. The duke's son, Paul, became their leader because of his great knowledge. He learned to control the giant sand worms and use them to his own advantage. The Fremen were determined to get rid of all the Harkonnens that ruled the world for

Chapter 1 Essay Apush

The Europeans faced much adversity throughout their long history. When there was a chance to explore the New World they jumped at the opportunity. During this particular time period, exploration opened many opportunities and one of those included power, which motivated the kings of major countries to explore. The Europeans explored the New World in search of gold, glory, and to do it for God; in some cases. Gold was a major factor in bringing the Europeans to the New World. Gold equals money and money equals power, this is the philosophy of most kings to explore the New World.They wanted power and it did not matter how they got that power as long as they got it. In the case of Hernan Cortes, he killed of the Aztec leader, Montezuma, to gain the Aztec’s gold. After the fall of the civilized empires in the New World, the Spanish set up civilized empires which prospered in gold. The Spanish received gold and in turn they also received power. Power motivated most of the countries; Spain, France, England, Portugal, and the Netherlands, to explore and gain the profits.Although gold was not the only reason they explored as much as it was trying to find a new route to India and the Orient. That was the original plan. Once they hit land and discovered it was not India and the Orient, they explored and came across gold and many other riches. Once they were brought back the kings would charter ships and try to gain as much gold, money/power, as they could. After the fall of the Catholic Church and the rise of the monarchies, all of the kings were searching for new ways to show they were more powerful, gold helped with that.Gold was not only a surprising find in the New World, but also a key into the search for power by the kings of the respective countries that explored. Glory was a major factor in bringing the Europeans to the New World. In European life, the oldest son got to inherit everything from the father, so that was the reason for the big craze of having a son. In most cases there was more than one boy and the younger son go nothing and had two major options in life: enter the military or become a member of the clergy. But now there was a third option, travel to the New World and claim land for your respective country.Many of the second sons left and did the third option because it offered them a chance to get something their older brothers would never have, glory. To this day, everyone still remembers that â€Å"Christopher Columbus sailed the ocean blue in 1492†. Even 600 years from then, we all remember his name and he is apart of the curriculum. Glory can be considered a very selfish reason to explore the New World, but it was the motivation behind a lot. To travel across the ocean in this time period was very dangerous and all of the young men were sacrificing their lives to make a name for themselves.Everyone wants to be famous. Glory inspired the young men to explore the New World because it was a fresh start and an opp ortunity to make a name for themselves. God was a major factor in bringing the Europeans to the New World. The Catholic Church collapsed due to the Reformation movement and they lost most of their power. Spain and Francis were still primarily Catholic, so they thought it would be a good idea to explore and set up Christian ministries in the New World in exchange for money and the backing of the Catholic Church.After finding the native people of the lands, they converted them to Catholics and had the Catholic ministries teach them the ways of the Catholic Church. The countries explored in the name of whatever religion they supported. Some of the explorers had no religious preference, they just came because it was an opportunity to get away from all of the fighting of the Reformation and all of the conflict surrounding it. God is a safe haven and if they came for other purposes, such as gold, they could find a safe haven and ask for forgiveness or protection.God offered many reasons a s to why the Europeans decided to explore, whether it be to support the church of their choice or to avoid the conflict altogether. Gold, Glory, and God were the major factors leading to European exploration of the New World in the 16th-17th centuries. Gold brought them power, glory brought them recognition, and God brought them the approval of the church of the country which backed their charter to come explore the New World. Although gold, glory, and God brought the Europeans to the Americas, land was the reason they stayed.

American History Since 1865 Essay

In the presidential election of 1912 there were two progressive candidates that impacted the landscape of America. Candidates Theodore Roosevelt and Woodrow Wilson were the frontrunner of the 1912 election. This election changed the country in ways that we as Americans can feel today. These two candidates spawned a progressive movement from a place where many American felt as if their government fell to help out the man on the ground doing the work. In a time when there was a big disparity between the rich and the poor throughout the country because of capitalism the President McKinley was assassinated to usher in Theodore Roosevelt. Although he became the President because he was the Vice President at the time of the assassination, Roosevelt’s charisma and his talent for public speaking made him a popular president. His ability to relate to the common man wasn’t the only thing that created favor among the masses; his policies while in office gave played a major role in his popularity. Let’s take a look at some of them. Roosevelt was a person that cared for the people, and as such when the popular book â€Å"The Jungle† by Upton Sinclair brought the countries attention to the meat and how it was packaged. The book told of the horrible unsanitary conditions that the Chicago meatpacking industry used to package their meats. The President then conducting his own investigation, after finding out that conditions were worst then what was in the book he acted quickly signed into law the Food and Drug Act. Thinking of the people and their conditions Roosevelt created what is known today as the Food and Drug Administration. This is just one of the things that President Roosevelt accomplished while in office, showing that he had the welfare of the country in mind. As President Roosevelt’s foreign policy played a major role in making America a superpower. With the creation of the Roosevelt Corollary to the Monroe Doctrine, President Roosevelt told the world that the United States would police the nations of Central America, northern South America, and the Caribbean. This wasn’t because we wanted to be nice, but it was to protect the interest of European investors and America’s economic interest (Mitchener and Weidenmier, 1941). This showed that President not only had the people’s welfare in mind but he had the financial future of the country n mind as well. During the election of 1912 there were two big Progressive Candidates that ran in this election. We covered some of the accomplishments/views of Theodore Roosevelt during his presidency before this election period, now let look at the Woodrow Wilson’s views. â€Å"I am, therefore, forced to be a progressive, if for no other reason, because we have not kept up with our changes of conditions, either in the economic field or in the political field. We have not kept up as well as other nations have. We have not kept our practices adjusted to the facts of the case, and until we do, and unless we do, the facts of the case will always have the better of the argument; because if you do not adjust your laws to the facts, so much the worse for the laws, not for the facts, because law trails along after the facts. Only that law is unsafe which runs ahead of the facts and beckons to it and makes it follow the will-o’-the-wisps of imaginative projects. † (Wilson, 1913) In this statement that Wilson made he shows his feeling of why he is a progressive. Just as Roosevelt, Wilson felt as if the government was doing too much, yet not enough for people. So during the 1912 election he found himself running on a New Freedom platform where he wanted to limit federal government and fight the monopolies. He did this by addressing Tariffs, Banks and Business. He was successful in lowering tariff on such things as woolen, steel rails, raw wool, and iron ore. Now when he did this he brought back the federal income tax which hadn’t been in existence since the days of the civil war. Wilson used these federal income taxes to help run our government that he campaigned need to be limited. This federal income tax we are still paying today and we still haven’t limited government’s control over us. By addressing Banks I think that Wilson was able to help the agriculture industry and hurt the country’s finical status in the long run. With the Federal Farm loan Act farmers were able to cover the increasing cost of land. This helped the agriculture industry, but the Federal Reserve System created a system where the country was able to stabilize prices of goods in the country, and mange long term interest rates. I know you’re asking how is this a bad thing, to which I reply â€Å"Housing Market. † I think that if you owned a house or even watched the news you know that this when our system failed us. Thanks Wilson. As far as the Business Wilson was able to establish the Federal Trade Act. This Act was established to deter business from conducting unfair trade practices. The Federal Trades Act allowed its member to investigate and take action on companies who practice unfair trades. Summary In his campaign to change the Country through a New Freedom Woodrow Wilson beat out the more popular Theodore Roosevelt. The changes that Roosevelt made in office and the promises of a new and improved government did not fair that well against the promise of less government in the New Freedom that Woodrow Wilson offered during his campaign. The two Progressive Presidents stood for the betterment of the people and the removal of these giant corporations in the government. They both accomplished this in their own way, yet they did it differently.

Stress Management

Stress Management 1. Introduction Stress is a part of day to day living. It is a condition or feeling experienced when a person perceives that demands exceed the personal and social resources the individual is able to mobilize. The stress you experience is not necessarily harmful. Mild forms of stress can act as a motivator and energizer. However, if your stress level is too high, medical and social problems can result.Fortunately, stress management is largely a learnable skill. Most people can learn how to take the heat in their lives. Many stresses can be changed, eliminated, or minimized. There are many proven skills that we can use to manage stress. These help us to remain calm and effective in high pressure situations, and help us avoid the problems of long term stress.The goals for this study are to review the methods to manage stress. Besides that, it also explains the causes of stress and shows the signs and symptoms of stress.Injury PreventionYou should treat your injuries in this order, rest , ice application, compressions, and elevation. A good walking shoe should have a toe box to leave space for your toe, a good sole to absorb the shock your foot takes, a good support for your heel, and Achilles pad to help prevent sore tendons and blistering. Exercise intolerance is the inability to function during excise because of excessive fatigue or extreme feelings of discomfort. We can not forget that just because we get older that we do still need to exercise. By staying fit we can have a healthy aging process. During stress the organisms react to the stress causing event. During eustress you continue to perform even though there is stress. Distress is unpleasant or harmful which causes the health and performance to deteriorate.

The Latin Word for Breathe Inspired Many English Terms

The Latin Word for Breathe Inspired Many English Terms The Latin Word for Breathe Inspired Many English Terms The Latin Word for Breathe Inspired Many English Terms By Mark Nichol The Latin verb spirare, meaning â€Å"breathe,† is the source of a number of verbs (and other parts of speech). Here’s a summary of these words and their meanings. Aspire literally means â€Å"breathe on†; the connotation is that one breathes heavily with the exertion of aspiring to a goal. The modern sense of aspire is â€Å"try to be or do something,† and the noun form aspirant refers to someone who is a candidate or contestant. To conspire (the word literally means â€Å"breath together†) is to plot, or plan a scheme with others. Plotters are also called conspirators, and conspiracy is a synonym for plot. Expire means â€Å"breathe out† but usually connotes the end of an offer or of a product’s shelf life; the noun form is expiration. (In Latin, expirare also meant â€Å"die,† and this sense carried over into English, although it is now rare.) The literal meaning of inspire is â€Å"breathe in†; the figurative sense derived from the idea that a deity breathes life into a mortal. The verb and the noun now chiefly pertain to that sense- of having an emotion or a feeling that prompts one to create or to cause something to happen. (An inspiration can also be someone or something that has a role in the accomplishment of a creative act or an event.) Perspire, meaning â€Å"breathe through,† is associated with the production of sweat; the noun form is perspiration. The verb respire (literally, â€Å"breathe again†) is rare, but the noun form respiration, which refers to the breathing cycle of inhaling oxygen into the body and exhaling carbon dioxide, is common. Suspire (literally, â€Å"breathe under†) is a rare synonym for sigh. Transpire, which literally means â€Å"breathe (or evaporate) across,† refers to evaporation of water from leaves (a process called transpiration) but has, by extension, come to mean â€Å"become known† as well as â€Å"happen† or â€Å"occur,† now the predominant senses of the word. Two technical terms derived from the Latin root are spirant, a linguistic term for a breathy consonant, and spirometer, the name of a device for measuring lung capacity; the principle is called spirometry. Finally, a related term is spirit. The word has multiple meanings: It became associated with divine power (see the reference to the figurative sense of inspire above) and, by extension, came to pertain to one’s character or nature, or the essential principle of something, and to denote courage, enthusiasm, or vigor. (Also based on the supernatural sense, it serves as a synonym for ghost.) In addition, it acquired in alchemy an association with volatile substances and ultimately came to be applied to alcoholic beverages. (Spire, referring to a tapering element such as the pinnacle of a tower, comes from an unrelated word for a sharp point; spear, however, is cognate with spire. Spiral, likewise, is unrelated both to the -spire family of words and to spire and spear.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Using "a" and "an" Before Words7 Tips for Writing a Film ReviewApostrophe with Plural Possessive Nouns

Teaching Turkish through Turkish novels Essay Example | Topics and Well Written Essays - 500 words

Teaching Turkish through Turkish novels - Essay Example This essay discusses that the Turkish language is blessed with significant writers who took pains to write exquisite books portraying life around a plethora of backgrounds and events that had readers glued to the books they wrote. They are interesting and make the business of language learning so much simpler and easier (Dino, Guzine; 1986).Teaching Turkish through Turkish novels is a wonderful challenge. The teacher has only to encourage the hesitant student to take the plunge. The process may be slow initially because the student has to stop time and again to check grammar and vocabulary. But soon, armed with improving language, the student will gain confidence and discard the use of grammar text books and the dictionary. Today, learning the Turkish language using novels makes learning a quicker and simpler proposition. It works well when these novels are translated into English or the learner’s mother tongue. The student can then read the novel in his own language and then continue with the novel in the Turkish language.This depends on the capacity of the student to learn, and a written test at the end of the course. Some basic expressions can be learnt fairly quickly. Simple expressions such as: Ne yapÄ ±yorsun? (What are you doing?), Evli misiniz? (Are you married?), or Selam Ãâ€"zge, nereden geliyorsun? (Hi Ozge, where are you from?) are capable of being learnt fast. However, grammar and vocabulary takes time. But novel reading helps in learning grammar and vocabulary faster (Ãâ€"ztopà §u, Dr. KurtuluÅŸ; 2006).